101 X - KROX

Description

Heard on 101.5 KROX (100,000 watts on a 1,000 foot tower), 101X blankets the five-county Austin Metro area as well as covering much of Central Texas from College Station to San Antonio's north side. Listeners look to 101X for the latest music, plus where to eat, where to party, what to watch and what's hot in Austin. Part of the Austin Alternative Radio Network, 101X's Alternative format fits Austin's young population and active lifestyles. The format features the hottest new rock hits combined with alternative classics. 101X delivers 18 - 34 year olds who are passionate, active listeners. X listeners are educated, discerning, and moving into their peak spending years. They can be reached by only a limited number of media outlets and they're developing their tastes and brand preferences now!