SDS Traffic unified order, log and invoicing suite

Description

SDS Traffic is part of the SDS Symphony media software suite used across broadcast operations. The page describes it as a paperless traffic system that connects traffic, sales and management. Named functions include programming, order entry, log edit, copy and invoicing. The page also notes contract revisions, avails and preemptions flowing between traffic and sales, plus management approval and final log scheduling. SDS emphasizes fast clock changes, intuitive click-and-drag daily log tuning and electronic log reconciliation against as-run data. Because the suite also includes sales, CRM, reporting and AR modules, it can sit within a broader commercial workflow.