RadioTraffic cloud traffic and billing software for lean teams

Description

RadioTraffic is a radio traffic system from Marketron designed for lean traffic teams. The page describes it as a flexible, cloud-based platform for core traffic, billing and reporting work. It supports order entry, inventory management, log management and reconciliation, accounts receivable and reporting. Marketron also highlights templates for programming and reports, plus electronic delivery of confirmations, invoices and statements. The positioning is narrower than enterprise traffic platforms, with emphasis on ease of use and remote access. The page also links the product to Marketron's broader revenue tools, including digital campaigns and electronic payments.