Strategic Online Music Testing System for Radio Brands

Description

FACT360 is Coleman Insights' online music testing service for radio stations. The page says respondents are recruited by cell phone, online, and landline into an online music test. The workflow includes quota-based sample guarantees, pre-test analysis, and measures beyond familiarity, popularity, and burn. It also adds fit and compatibility scoring tied to station strategy and competitor associations. Coleman says results feed into implementation guidance for libraries, rotation, and imaging, with references to Category Architect and pcFACT software. That makes the product closely aligned with practical music programming decisions.