Cross-Platform Audio Audience Measurement for Radio and Streaming Teams

Description

Nielsen's Audio Measurement solution covers radio, podcast, and streaming audiences. It is presented as a way to understand local and national listening across audio. The service measures audiences across more than 270 U.S. metro markets. It also supports planning and analysis by market, daypart, and station mix. For broadcasters, the value is cross-platform audience measurement rather than a narrow station-side app. It fits the category when research software includes measurement platforms and reporting environments.