MediaSales Traffic billing and scheduling for radio broadcasters

https://wedelsoft.com/project/mediasales-traffic/

MediaSales Traffic is Wedel Software's traffic and billing solution for radio and television businesses. The page explicitly lists radio as a supported market while describing a broader multi-media platform. Key functions include traffic and billing, proposal management, CRM, automated reporting, program scheduling, analytics, digital sales support and sales force automation. The page also highlights multi-station network balancing and integration with playout and accounting systems. Its broad scope makes it more cross-media than some of the other products in this list, but it still appears directly relevant to radio groups. The international positioning may be useful for editors looking beyond North American vendors.