ZaraTraffic commercial block scheduling and billing for radio
New
https://www.zarastudio.es/en/traffic-features/
ZaraTraffic is a commercial management application for radio advertising. It is part of the ZaraStudio product family and focuses on automating station commercial blocks. The English features page lists client and agency databases, campaign management, block timing and duration settings, automatic scheduling, reports and billing. It also supports spot rotation, show- or time-based placement and unused block filling with jingles or promos. The product appears lightweight and straightforward compared with larger enterprise suites. That makes it relevant for smaller stations that want dedicated commercial scheduling without a complex media-management stack.