SecGen broadcast radio traffic software for orders and billing

https://smartsbroadcast.com/secgen/

SecGen is Smarts Broadcast Systems' radio traffic software. The page presents it as a broadcast radio tool for traffickers who need order entry, cut management, invoices and reports. The product supports multiple order-entry styles, including rotating sponsorships, TAP plans and dedicated spot positions. Orders can be entered in a spreadsheet-like view or through dialogue windows tailored to different spot types. Its strongest differentiator is the radio-first operational design and long vendor history. It appears suited to stations that need flexible commercial order structures without moving to a larger cross-media platform.