WideOrbit WO Traffic platform for radio and TV sales

https://www.wideorbit.com/products/traffic/

WO Traffic is WideOrbit's end-to-end traffic and billing platform for linear media, including radio. The page presents it as a shared operational system for stations handling complex ad sales and inventory workflows. Capabilities named on the product page include dynamic spot placement, real-time ad inventory management, spot and log management, accounts receivable and broad integrations. Optional modules include digital orders, electronic material instructions, order validation and Radio Interchange. The product is clearly broader than radio alone, but radio support is explicit throughout the page. Its main strength is centralization across properties, markets and media types, which is especially relevant to larger ownership groups.