Marketron Traffic cloud platform for complex radio revenue operations
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https://www.marketron.com/marketrontraffic/
Marketron Traffic is a cloud-based traffic and revenue management system for radio broadcasters. It is aimed at stations that need flexible workflows across sales, traffic and billing. The platform covers order entry, inventory management, log management and reconciliation, accounts receivable and reporting. Marketron also states that integrated sales functions help stations electronically approve orders and reduce data entry. The product is positioned for multiple markets and user types, with consolidated reporting and role-based access. It also sits inside Marketron's broader radio ecosystem, with connections to digital advertising and payment tools.