XFM Estonia national hit station with local news windows
New
XFM is an Estonian radio station positioned as a new nationwide service. The official site says the station started in January 2026 and focuses mainly on current Estonian hit music. The schedule includes hourly music and news blocks, weather, listener contests, and local news windows. The site also lists specialist programmes such as XTRA, XENON, KLAP, and a regional Sunday block for Järvamaa. The page presents separate advertising contacts for different Estonian markets and describes support for regional campaigns. That makes the station relevant for professionals following new commercial formats and local inventory models in Estonia.